PERANCANGAN BRAND IDENTITY KERIPIK WAHYU LUWUK BANGGAI
نویسندگان
چکیده
Perancangan ini bertujuan menciptakan brand identity sebagai pengembangan usaha keripik Wahyu dan memperkenalkan identitas melalui media komunikasi visual agar menjadi perhatian meluasnya lingkup konsumen dari Wahyu. Pengumpulan data dilakukan berkaitan dengan proses perancangan mengenai teori visual, warna, font, layout, logo, graphic standard manual, kemasan produk Wahyu, observasi lapangan, wawancara dokumentasi. Data dianalisis metode deskriptif kualitatif analisa terhadap kompetitor sejenis bahan banding menggunakan analisis SWOT untuk mendapatkan positioning diferensiasi usaha. Konsep dalam menampilkan sesuai usahanya yaitu sebuah produk/keripik produksi Luwuk Banggai kesan yang simpel sehingga mudah diingat lebih modern, meninggalkan gaya lama pembaharuan dapat Hasil berupa logo merupakan penggabungan logogram logotype satu kesatuan dinamis. Logo akan diaplikasikan pada visual. Media utama desain pendukung lainnya stationary promosi.
منابع مشابه
Working Consumers: Co-Creation of Brand Identity, Consumer Identity and Brand Community Identity
The creation of identity, in terms of both consumer identity and brand identity, is a core topic in marketing theory. Based on participant ethnography of Yes Edinburgh North & Leith, part of Yes Scotland, the national referendum campaign supporting Scottish independence, this paper explores identity co-creation among three entities: The brand, the individual consumer, and the brand community. T...
متن کاملThe Foundations of Identity-Based Brand Management
To begin with, an overview of the present challenges facing brand managers will reveal how the waning, or in some markets, non-existent, differentiating power of many brands results in enormous price pressures. After that the creation of competitive advantage will be examined from three different perspectives: the market-based view, the resource-based perspective, and the competence-based posit...
متن کاملThe Foundations of Identity-Based Brand Management
To begin with, an overview of the present challenges facing brand managers will reveal how the waning, or in some markets, non-existent, differentiating power of many brands results in enormous price pressures. After that the creation of competitive advantage will be examined from three different perspectives: the market-based view, the resource-based perspective, and the competence-based posit...
متن کاملThe Foundations of Identity-Based Brand Management
To begin with, an overview of the present challenges facing brand managers will reveal how the waning, or in some markets, non-existent, differentiating power of many brands results in enormous price pressures. After that the creation of competitive advantage will be examined from three different perspectives: the market-based view, the resource-based perspective, and the competence-based posit...
متن کاملSocial identity perspective on brand loyalty
a r t i c l e i n f o Keywords: Customer–brand identification Company identity Brand identity Social identity Brand loyalty This paper proposes a social identity perspective of customer–brand relationship and integrates brand identity and identification with value, trust and satisfaction in predicting brand loyalty. Two studies' empirical results support this path to brand loyalty framework. Th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar
سال: 2021
ISSN: ['2407-6066', '2715-4629']
DOI: https://doi.org/10.26858/tanra.v8i1.19610